Local SEO Services

Want More Customers? Let Us Help You Get Found.

Did you know that over 80% of people search online when looking for local businesses – and most click on the top few results? And while some stats may be dated, the trend hasn't changed: if your business isn’t showing up locally in Google or Bing, your competitors are winning your customers.

At Michael Hardy SEO, we specialize in helping small and medium-sized businesses boost their visibility in local search results, outrank competitors, and drive real, measurable growth. Whether you're a single-location business or a franchise, our Local SEO services are designed to put your business on the map – literally and digitally.

What Is Local SEO?

Local SEO (Local Search Engine Optimization) is the process of optimizing your online presence to attract more business from relevant local searches. It focuses on getting your business listed prominently in Google’s Local Pack (the top 3 listings with maps) and organic results tied to specific geographic areas.

Unlike general SEO that targets broad keywords, Local SEO is about being found when it matters most – when someone nearby is actively searching for what you offer. We focus on the key factors that improve your visibility in local searches:

• Google Business Profile (formerly GMB) optimization

• Local link building

• Review strategy

• Spam fighting

• On-site and technical SEO tailored to local ranking signals

Do You Need Local SEO?

If any of the following apply to you, the answer is yes:

• You serve customers in a specific city or region

• You operate a franchise or multi-location business

• You want to rank in the Google Local Pack

• You own a service area business (SAB)

• You want more local leads, calls, or foot traffic

Running a business is already a full-time job. You don’t need to also be tracking Google algorithm updates and local SEO changes. Let us handle the technical work and deliver results that grow your business.

Our Local SEO Process

We follow a proven, step-by-step approach to help your business stand out in your local market:

1. Initial Consultation
   We start with a conversation to understand your business goals, service area, and competition.

2. Comprehensive Local SEO Audit
   We analyze your website, Google Business Profile, backlink profile, reviews, citations, and competitors to identify key opportunities and challenges.

3. Strategic Roadmap & Implementation
   You’ll receive a customized action plan. Then we roll up our sleeves and execute: optimizing your listings, publishing local content, fighting spam, earning reviews, and fixing technical issues.

4. Ongoing Local SEO Management
   Each month, we update your Google Business Profile, add content, monitor reviews, adjust strategy, and report on progress with a live strategy call or check-in.

Local SEO Consulting

Sometimes you just need answers.

Whether your Google Business Profile got suspended, your rankings disappeared, or you’re stuck with inconsistent data, we offer hourly consulting to solve complex Local SEO challenges. You’ll work directly with a senior expert—no fluff, just solutions.

PPC + Local SEO = Powerful Results

As Google increases the presence of paid ads in local results, running Google Ads (PPC) campaigns alongside your SEO campaign can give you faster visibility, more data on converting keywords, and greater control over your lead flow. We manage both PPC and Local SEO to deliver a coordinated strategy that maximizes your ROI.

Work with Michael Hardy

We help local businesses across the U.S. win in search, and we would love to help you next.

Whether you’re ready to launch a full-service campaign or want a one-time audit and strategy, Michael Hardy SEO offers flexible packages tailored to your business size and goals.

📞 Let’s Talk. Contact us today to schedule your free consultation and see how we can help your business grow through Local SEO.